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What Should be the Social Media Marketing Strategy in 2020?

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The power of social media platforms cannot be neglected in the modern era where mobile devices act like mini computers with Internet connectivity. When we talk about digital marketing techniques , the first thing that comes to mind is to reach a large audience to drive attention to your product. It brings us to the most commonly used type of digital marketing known as social media marketing ( SMM ) . Large Audience Results to Greater Reach Understanding the concept of SMM completely, we need to realize that every social media platform has a different kind of audience. Thus, social media advertising should be carefully done considering the relevant audience for your product. Large audience creates more chances of getting noted which results in lead generation. Its purpose is to cater the relevant audience which can amplify your brand’s message easily. Once you understand the purpose of different social media channels and the audience it has, you are required to develop a so