Optimus Fox

Corporate Branding gives your business a unique identity of its own. Simultaneously, it develops an image of your brand in the audience’s minds. Branding relates your audience to your business. There are certain aspects of branding that you need to consider. Following the practices that we discuss in this post can help you achieve great results.   Big Logos Do Not Mean Big Brands The size of the logo does not determine the quality of the brand. Similarly, big logos do not make big brands. As a matter of fact, big logos do not look good on the website or a mobile app. Even social media pages do not appear well with a big logo. For instance, Nike, Apple, and other big brands have small logos.   Consistency and Coherence An essential part of your branding is to have consistency and coherence across the brand. The color scheme, font style, and other elements must be the same in every printing item. For example, the color and font in your logo must also be there on the official letter pad.

Big data has become one of the most discussed technologies now and many vendors are offering big data solutions and services nowadays. When it comes to big data , it refers to a software tool that can manage and analyze massive amounts of data, both structured and unstructured, the data that cannot be processed manually or with other conventional means. Large data sets are massive and difficult to process with traditional procedures. Now we will look into the big data technologies that are trending in 2021. 1.     Artificial Intelligence From Siri and Cortana to self-driven cars, artificial intelligence is widely used for accomplishing tasks done by humans. It is an interdisciplinary branch of computer science that possesses other disciplines too like machine learning and natural language processing . The significant aspect of AI is the way it makes decisions according to the scenarios. It has its applications across all industries including healthcare.  2.     NoSQL Databases NoSQ

  Nowadays, there is a large amount of content on the Internet. This makes it tough for businesses to stand out and leads to reduced attention spans in users. If you are only providing a list of features that your website or product offers no longer fulfills the requirements. People have a strong desire for stories. But stories can belong as well, and as we’ve said, most users are impatient and want something that does not take a long time. That’s where visual storytelling in UI Design has its importance. Have you ever heard the cliché a picture tells a thousand words? Visual storytelling is a strong way of quickly connecting with your users. The possible impact on your website’s UX Design from using visual storytelling is enormous. It has the ability to make your website into something relevant for the user and help it stand out from the rest of the competition. In this post, we are going to explore how visual storytelling affects people at large and why it is such a successful meth