What are the Do’s and Don’ts of Corporate Branding?
Corporate Branding gives your business a unique identity of its own. Simultaneously, it develops an image of your brand in the audience’s minds. Branding relates your audience to your business. There are certain aspects of branding that you need to consider. Following the practices that we discuss in this post can help you achieve great results. Big Logos Do Not Mean Big Brands The size of the logo does not determine the quality of the brand. Similarly, big logos do not make big brands. As a matter of fact, big logos do not look good on the website or a mobile app. Even social media pages do not appear well with a big logo. For instance, Nike, Apple, and other big brands have small logos. Consistency and Coherence An essential part of your branding is to have consistency and coherence across the brand. The color scheme, font style, and other elements must be the same in every printing item. For example, the color and font in your logo must also be there on the official letter pad.