The Idea of Visual Story-telling within UI UX Design – Why is it Important?

 

Nowadays, there is a large amount of content on the Internet. This makes it tough for businesses to stand out and leads to reduced attention spans in users. If you are only providing a list of features that your website or product offers no longer fulfills the requirements.

People have a strong desire for stories. But stories can belong as well, and as we’ve said, most users are impatient and want something that does not take a long time. That’s where visual storytelling in UI Design has its importance. Have you ever heard the cliché a picture tells a thousand words? Visual storytelling is a strong way of quickly connecting with your users.

The possible impact on your website’s UX Design from using visual storytelling is enormous. It has the ability to make your website into something relevant for the user and help it stand out from the rest of the competition. In this post, we are going to explore how visual storytelling affects people at large and why it is such a successful method.

We witness visual storytelling every day in the form of infographics, commercials, and social media. To some, the term “visual storytelling”, has a meaning similar to “visual narrative”, might sound a little abstract and open to various explanations, especially if we don’t know the industrial context.

You might need to help your users understand how your website, app or product helps them. Visual storytelling in UI Design is a technique to help you achieve great results in the easiest and most exciting way possible, as people relate better to stories. This can involve an amalgamation of imagery, text, animation, and video, using some or all of these elements.

Importance of story-telling in UI UX Design

·   Improving Brand and product communication

Taking users through the exciting features of your product with a story that contains imagery and text, or with a video that starts playing automatically as soon as they land on the home page can be an engaging way to bring the users.

It can help them develop an understanding of your goal, message and product much better than giving them a list of features and technical specs which is not interesting at all. It is also a great opportunity to form your brand’s character immediately, as we know that first impressions count.

·   Making the idea easy to understand

Talking about the infographic trend, it is also a form of visual storytelling. This phenomenon has its roots in information design and its primary goal is to present data in a captivating and visual way. Converting data into an eye-catching story helps the user absorb and remember it in the future.

·   Enhances Learnability

Think about dedicating a page or section of your website to help a user to grasp the understanding of the product. Surely, you could provide them a list of boring instructions. Or, you could beautifully design a product walkthrough, perhaps even a comic story, cartoon or a video of a real person using the product.

 

What is the science behind visual storytelling in UI UX Design?

Let’s open up the typical human brain and examine what is inside it:

The human brain is naturally tuned for processing visual information and allocates 30% of the cortex to visual processing, it leaves 8% for touch and 3% for hearing. The brain can recognize images after as little as 13 milliseconds, fairly less time than it takes us to recognize and interpret a verbal sentence. 65-80% of human beings learn better visually. Humans are able to remember pictures extremely well. Actually, we can remember around 2,000 pictures with 90% accuracy over several days. That is how story-telling can help you become a part of the minds of your audience.

 

Wrapping Up

When you’re taking your UI UX Design to the next level, you will want to incorporate visual storytelling. It will take a chunk of imagination, a lot of creativity, and a great deal of honesty and empathy to get it done in the right manner. But the results can be striking. These are a few effective ways of developing a long-lasting emotional memory in a user’s mind. So do not wait for anything. Begin your journey on visual storytelling for your next project now!

Thanks for giving it a read!