What are the Do’s and Don’ts of Corporate Branding?

Corporate Branding gives your business a unique identity of its own. Simultaneously, it develops an image of your brand in the audience’s minds. Branding relates your audience to your business. There are certain aspects of branding that you need to consider. Following the practices that we discuss in this post can help you achieve great results.

 

Big Logos Do Not Mean Big Brands

The size of the logo does not determine the quality of the brand. Similarly, big logos do not make big brands. As a matter of fact, big logos do not look good on the website or a mobile app. Even social media pages do not appear well with a big logo. For instance, Nike, Apple, and other big brands have small logos.

 

Consistency and Coherence

An essential part of your branding is to have consistency and coherence across the brand. The color scheme, font style, and other elements must be the same in every printing item. For example, the color and font in your logo must also be there on the official letter pad. Also, it should be present on other stationery items to complement the logo. It provides brand consistency, and the audience can relate to it in a better way.

 

Avoid non-relatable influencers

The modern era belongs to social media marketing and influencers are an important part of it. However, you need to ensure that you get in touch with a relevant influencer. Your brand’s influencer must be the one having the same characteristics, values, and profession.

 

Ensure Standardized Corporate Branding

Your branding style and details must not be different throughout the organization. There must be clear communication. For example, all departments must agree on logo or tag line to use and which one to throw away. During the planning phase, some people might like a specific logo, and others want a different one. It doesn’t imply that everyone should use the logo of their own choice. Make sure that everyone in the organization knows what branding items to use.

 

Avoid Following the Trends Blindly

Community building services provide a unique identity to your business. Similarly, you don’t need to follow what others are doing blindly. Whatever is trending doesn’t necessarily go with your brand identity and image. You need to follow what is suitable for your brand. For achieving this purpose, there is no need to do what other brands are doing. 

 

Cohesiveness Between Online and Offline Platforms

What if someone visits your website first and then visits your office physically? He must believe that both places belong to the same brand. Your website and your office must have the same kind of image. If the office looks corporate, and your website is having funky designs, it won’t look right. A sense of consistency should be present at all platforms you are using for your brand.

 

Never Delay Rebranding

When brands remain the same for a long time, customers tend to lose interest. In addition, the brand starts appearing outdated with the passage of time. To keep your customers attached to your brand, you need to follow modern trends. Also, you need to change your corporate branding at the right time. Lastly, you have to give your brand a new look at the right time.